On a day where a Brit has won his fourth Tour de France, the focus seems to be more on Jordan Spieth's win at The Open. Why isn't Froome's success more of a talking point then?
There is no fluking a yellow jersey. Three weeks of physical attrition, of relentless mental calculations and stress, of staying ahead of a shifting mass of rivals ganging up to unseat you, of managing egos and efforts within your own team, of high mountains and cruel cross-winds.
And yet when Chris Froome won his third Tour last year, having run up Mont Ventoux in his cleats on his way to victory, he failed to even make the 16-strong shortlist for the BBC's Sports Personality of the Year.
— Tour de France 2017: Is Chris Froome Britain's least loved great sportsman? by Tom Fordyce for BBC Sport
I was a long time fan of cycling. Ever since I first seen Miguel Indurain capture his Tour wins, I was hooked. Every year I would watch the Tour. Then I started watching the Giro and the Vuelta too. I love watching the big cycling tours. It was the highlight of my sporting calendar. Only the Super Bowl rivalled it in terms of how much I looked forward to it.
Then there was the Armstrong period, and then after that a number of incidents involving other riders. That's when I started losing interest in the sport. Despite those many years of following it, I just couldn't watch it anymore.
I tried watching a stage of the Tour this year but I couldn't keep my focus on it.
I admire Froome's success, I can't help but think though that perhaps there are other factors in this. Is the UK is falling out of love with cycling? Do we have success fatigue with cycling? It's a terrible thought considering a British rider has achieved his fourth win of the Tour, but with all the recent success that Great Britain has had with cycling, perhaps it just doesn't have the same appeal it used to have.
Perhaps the Tour de France needs a change of format to make it more interesting? One thing that usually happens in the tour is that the winner of the yellow jersey holds onto the jersey for a number of days before the last stage of the race. The last stage of the tour is frequently a foregone conclusion. Does it need to be changed up a bit to make it more difficult for riders to hang onto the yellow jersey?
I don't know why Froome isn't getting more spotlight in the media for his success.
All I know is that my preferred sport to watch on the day is golf rather than cycling. So I settled down today to watch what I could of the golf and enjoyed every minute of it.
It's a tribal thing. I used to be part of the cycling tribe, but recently I started enjoying golf more. I still cycle every now and again but it just no longer has the pull that it had in the past.