I've been asking that question myself for the last few weeks. I've been searching for a way to kickstart my own blogging habits again. I often wondered if it was worth the hassle.
I did a quick search for any other people asking the same question. I found a couple of posts that had two great reasons for why people blog.
Kati Stage's response on Medium is reminder that we're not all on Facebook. Despite the popularity of Facebook, there are still people searching for content outside of Facebook.
I see blogging as a way to get more reach. Still today, there are plenty of people who don’t have Facebook. Hard to believe, I know. However, I was one of them just 3 years ago. April 2013 I created my very first Facebook account at the age of 32.
— Is Blogging Dead? Isn’t social media enough? by Kati Stage
Next is the response of Michelle Lyndon-Dykes posting on her site The Barefaced Chic:
We all started blogging for our own, specific reasons. Whether it be to make a living, for fun or simply because we have an absolute need to write. So write we do, and the written word never dies.
— Blogging is Dead, Long Live Blogging by Michelle Lyndon-Dykes
These two posts were a nice reminder of why I blog and it is mostly for two reasons.
I want to write and I want to write more often. Writing code is one thing, but being able to string a series of words into readable sentences is difficult. Saying that I do enjoy it. And enjoying it is half the battle.
Working on my own means that I don't have appraisals or a team manager monitoring my performance. It's through these rituals that others advance their career.
If I want to advance my career I have to attract new clients. I know this blog isn't tailored to web development but I do try to write about topics around my career. What I'm working on, how I'm doing it and what the results are. It's not all gold and I struggle as much as the next person with it, but I still try to write about it all the same.
You see to reach new clients I have to bring them in with something. That's what I hope to do with my writing.
So to answer the original question, blogging isn't dead. It's still a force to be reckoned with. And I hope it stays that way for a long time.