I'm glad to see that the much hyped part of the retail year, Black Friday, is falling out of favour with buyers.

But there’s something else happening. In this moment of profound innovation on the back of e-commerce and technology, new and old brands are working hard to gain our business. In doing so, they have created a virtual “series” of “Black Fridays” throughout the season. These are cause-driven moments or limited-edition collections that add value in a way more relevant to today’s informed consumer; it’s not about false discounts.

Black Friday isn’t dead. It’s just irrelevant. by Recode

I've always shunned purchasing anything during this time and in particular any product that is highlighted as a "bargain" during this event.

Can't wait until it's completely gone.