In an effort to address issues with Apple and their App Store, several companies have founded a non-profit organisation that hopes to address these issues.
As a developer I hope they put enough pressure on Apple to change their App Store policies for the better, but as The Verge puts it, I don’t see Apple backing down on this.
The Coalition for App Fairness is hoping to gain influence over Apple through a united developer front. But even if other developers flock to join, Apple still holds all the cards; while Spotify, Match, Basecamp, and the rest are protesting Apple’s rules, at the end of the day, they’re still putting their apps in the App Store and paying Apple’s fees. As long as that’s the case, short of legal intervention, it’s hard to see Apple acquiescing to any of these demands — no matter how many developers complain.