Instagram's sole aim is to keep you in the app

Looks like I removed the Instagram app from my phone at the right time.

As if Instagram weren’t addictive enough already, the company is adding a new feature that’s intended to keep you scrolling through your feed even longer. Starting today, Instagram will load ‘Suggested Posts‘ at the end of your feed, once you’re all caught up with updates from friends and other accounts you follow.

Instagram’s new ‘Suggested Posts’ feature will keep you scrolling forever

Like Facebook, Instagram is doing everything to keep your eyes on the app. Suggested users, copying features from other trending apps like TikTok and now suggested posts. These features aren’t designed to help the users, they’re designed to keep you attached to your timeline.

Without an open API though, the options to viewing your timeline on Instagram are restricted. It’s not the kind of platform that I want to be a part of.

Matthew Lang @matthewlang