This morning sees my youngest son, Drew, start his first day in Primary 4. As always with his first day starting a new year at school, the routine was all there. Get him up bright and early to get washed and changed into his uniform. Head downstairs for some breakfast, let him watch some television and as always, get a few pictures of his first day back school. There was something at the end of all this though that didn’t happen—the usual post to Instagram.

I’ve been without Instagram on my phone for over two weeks now. I decided to remove Instagram from my phone after finding myself getting into the bad habit of just thumbing through my timeline and the search tab. I hadn’t posted anything in a while, so it’s not like I was going to miss it. Without being on my phone, I feel like I’ve been more focused over the last two weeks.

This morning though, I felt a little bit guilty about not posting my son’s picture to Instagram, but whose benefit is this for? My own self-gratification? For others that are following me? I’ll be honest, I don’t really know at this point. I feel that Instagram is just another excuse for Facebook to punt ads and keeps those eyeballs on the timeline. Sure there are people on Instagram who are sharing their experiences and moments with family and friends. I like that part of it, it’s what brought me to it in the first place. However, weighing that up the other aspects of Instagram like stories, reels and ads, it doesn’t feel like it’s worth investing my time in it anymore.

After wrestling with the idea of putting Instagram back on my phone, I decided against it and just left it. In fact, I’m at the point now I may just delete my Instagram account. If I’m not missing it on my phone, then why have it at all?