My sales strategy was simple and I thought rather brilliant. I drove all over the Pacific Northwest, to various track meets. Between races, I’d chat up the coaches, the runners, the fans and show them my wears. The response was always the same. I couldn’t write orders fast enough.
How Nike sold its first 50,000 shoes
I love reading about how successful companies started. It’s a shame that we’re moving away from this level of dedication and motivation with many startups looking to VC funding instead.