This week we almost missed another school notice about an “own clothes day” for Drew. The reason why? The notice was put on the school’s Facebook page and nowhere else.
The school does have their own website, Twitter account and even an app for your smartphone. They rarely update them all with the same information at the same time, but Facebook is the preferred outlet for the school to communicate with parents.
Schools aren’t alone in this.
Being involved in the junior section at our local golf club, I’m always looking for updates from other clubs for junior events that our junior section can play in. The problem is that clubs have websites, but rarely update their website and instead choose a preferred social media platform (most likely Facebook), and then just share it there.
Community organisations like schools frequently miss the point of having a website and how they should use social media to maximise reach to all parents.
Miraz Jordan sums it up nicely.
Make your website your home. Put all your information on your own website, first and foremost. Put notices on Facebook and include the address to find that information on your own website. Now people have a choice: if they enjoy using Facebook then they’ll see your post (probably / possibly) and can visit your website if they choose. Those who aren’t on Facebook can freely access the information from your website.
If you wish, use other services, such as Twitter, the same way.