Influential media

Posts like Buffer’s “How to Share Posts From the Instagram Feed to Stories” are becoming less about how everyone can use a feature of social media and more about how companies, brands, and organisations can use social media. Buffer’s post even has a section for this.

Gone are the days when social media was all about people who just wanted to share something of themselves. A photograph, a thought, a revelation.

Nowadays social media has been replaced by algorithms that decided what posts you should see and ads. Now there’s going to be a new type of post on Instagram where brands are promoted through influencers.

It’s not about being social now. It’s about influence.

It’s not about people now. It’s about branding and marketing.

If this is what passes for social media these days on Instagram, maybe I am better off not being on Instagram.

Matthew Lang @matthewlang