The company are finally interesting again and not just from a consumer perspective but from a technical and creative perspective. The flagship product of the Windows operating system is now having to share the spotlight with Microsoft's new line of hardware products. And while it's great to see Microsoft getting that innovative edge again I don't see it as a win only for Microsoft.
Their Surface products and open sourced software are now opening another front on the war between the tech giants. For too long it's been a two-horse race between Apple and Google.
Apple's line of hardware is different from Google's and that's where I find it hard to compare the two. Apple's traditional line of computers, tablets and phones are certainly different from the Chromebook and Chromecast dongles that Google sell.
Microsoft are now creating a name for themselves as a serious contender for those looking to make a new hardware purchase. And with the hardware purchase, the software purchases will pretty much follow suit. It's a model that Apple has run for years. Build great hardware and boost sales with software and service purchases. It's now Microsoft's turn to take a stab at it.
Microsoft have turned heads with their new products, but not just from a consumer angle but from a corporate angle. I wouldn't be against the idea of a few people at Cupertino who weren't quietly surprised by the new Surface Studio. Hell, they might even like it.
And that's the win for Apple. They have a new competitor on the horizon. A new front to battle on. A new chance to innovate again.