I've been a fan of email subscriptions for a long time. The direct delivery to your inbox might not be everyone's idea of digital heaven but for the content that matters the most, it's the best way of receiving it. I used to use RSS for everything but even RSS has its limits. I've got a large number of feeds in my list which makes it hard to filter out the great content you want to read every day from the good content that you will get to at a later time.
And while email subscriptions are nice (when managed with rules in your inbox), there comes a point where you just end up getting too much email. That my friends was today.
I flicked through my newsletters folder in my email client and was astonished to find a number of high quality subscriptions still lying there unread. Were they simply not worth reading? No, I subscribed to these for a reason. Some I even pay for, but when you don't get round to reading them then what's the point?
Everything in moderation. That's the famous quote right? While I don't stick with it for a lot of things (you can never spend too much time on a bike!), it does make sense when it comes to managing your digital inboxes and my newsletter inbox was running over.
So if you're reading this and I've unsubscribed from your list today, don't be offended. The quality of the email subscriptions I removed myself from today are high but when these gems of content end up just lying unread in my inbox then I'm afraid there is little point in still continuing to subscribe to them. In the unsubscribe comments I did leave as nice a reason as possible indicating my reason for unsubscribing though. That has to count for something.